FOR
MORE INFORMATION
Contact: John Mallia
Oshawa
Travel Limited
(905)
579-0297
escape@oshawatravel.ca
Travelers
Remain Resilient, Reliant on
Travel
Professionals, Says New Travel Survey
Oshawa, Ontario, Nov. 13, 2017 – Volatile world events have
done little to deter consumers from carrying through with their travel plans,
according to results of the just-released 2017 Ensemble Insights Survey. What’s
more, the role of the travel professional and interest in lesser-known destinations
and travel insurance have taken on an even greater importance by consumers in
their travel planning activities.
The
survey was conducted in September and based on input from nearly 2,000 Ensemble
Travel Group members in the U.S. and Canada, including Oshawa Travel Limited of Oshawa Results were released
last month in Dallas at Ensemble’s annual conference attended by more than 850 members
and industry partners. Of the survey respondents, 43 percent said world events
such as terrorism, protests, and election results have had “little to no
change” in their travel bookings for 2017 and 2018. Thirty-four percent of the
respondents indicated their clients were placing a greater reliance on booking
with a travel professional; 32 percent noted an increased interest in
lesser-known destinations for their vacations; and 31 percent reported an
increase in travel insurance bookings.
“These
positive survey results tell us that in spite of some very challenging world events
– both natural and manmade – most consumers are resolute in carrying through
with their travel plans,” said John
Mallia, President of Oshawa Travel Limited. “We’re
particularly encouraged by the metrics that showcase a travel advisor’s
expertise because this tells us consumers understand a professional’s value given
our world’s ever-changing conditions.”
In
addition, the appeal of experiential travel continues to resonate with
consumers. When asked what is more important to the majority of clients – price
or experience – the latter was the clear preference as 70 percent of
respondents selected experience, compared to a distant 30 percent opting for
price.
Survey
results also indicate 2018 to be a banner year ahead across all travel
segments, with 66 percent of respondents expecting total travel bookings to
increase compared to an already strong 2017 where 64 percent of those
questioned expect bookings to be up this year.
According
to John Mallia, President of
Oshawa Travel Limited, the outlook and results at Oshawa Travel have also been
very positive with substantial increases for several years and a banner year in
2016 with a 22% overall revenue and sales increase from 2015, the trend
continues strong for 2017 and 2018 forecast.
Our business model continues to be primarily full service with face to
face client communication but also mixed in with online and customized
experiential travel. To reiterate Ensemble Travel Group, clients are very much
looking at the service and value aspect and a different vacation travel
experience rather than price, this is where we excel.
About Oshawa Travel Limited
Founded in 1958, Oshawa Travel Limited
in 2018 celebrates 60 years in business. We are a solid established traditional
full service Travel Agency with strong focus in travel groups, cruises,
destination weddings and the International travel markets. For several years since
2005 under the guidance and leadership of John Mallia as President/Owner the
perfect combination between traditional brick and mortar and online business
practice has been developed successfully. www.oshawatravel.ca
About
Ensemble Travel® Group
Founded in 1968, Ensemble Travel® Group
is a thriving member-owned organization of approximately 850 top-tier
independent travel agencies in the U.S. and Canada, with an expanded
international presence in Australia/New Zealand. With a membership that
represents billions of dollars in travel sales each year, ,Ensemble Travel
Group has achieved a near 50-year record of boosting members' profits and
delivering high-volume sales to its preferred suppliers. To locate an Ensemble
Travel Group specialist, visit www.ensembletravel.com.
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